Sunday, April 18, 2010

Question #1

Find three unique "trends" on YouTube - cultural, political, musical, etc. - and create a playlist of 5 or so videos that demonstrates that trend. The Trend should be relatively new - within the last 6 months. Think of a trend as an internet "meme" -- a new genre of videos or a particular narrative that is gaining interest within the YouTube community (and sometimes off) and offers a snapshot of the cultural zeitgeist today. Write a brief blog entry (100-250 words) for each of the three trends that provides any additional context you think the viewer should have to fully appreciate the trend.


Haul Videos




Like a younger, more feminine version of unboxing videos, the latest Internet trend for teenage girls involves recording themselves with webcams meticulously itemizing recent purchases from their latest trip to the mall, and posting it to YouTube. Inspired by makeup and beauty tutorials, a typical haul video lasts between 5 and 10 minutes and includes the ‘vlogger’ showing off her newly acquired goods and sounding off on everything from the importance of embellished denim to where to find the best deals on lip gloss. Videos are often organized by store (Target, MAC, Forever 21) or type of product (cosmetics, accessories, shoes).

It’s estimated that there are upwards of 110,000 videos currently uploaded to YouTube. With many of these videos being viewed millions of times, some of these teenage shoppers are shaping into e-commerce tycoons. As haul videos grow in popularity, it has become increasingly common for vlog haulers to receive products from companies and to establish partnerships with YouTube to earn a share of their ad revenue.

While there seems to be little stylistic deviation from one haul video to the next, according to sisters Elle and Blair Fowler, two of the phenomenon’s biggest fans, a successful haul video should identify seasonal trends, help others find bargains, and never be overly boastful.


Epic Beard Man [EBM]



[Disclaimer: due to the fact that some of the videos in this playlist may be inappropriate for some users, not all videos can be included in an embedded playlist. Click link for full playlist]


This past February, a YouTube video was uploaded depicting a confrontation between an inebriated and unruly African American man and an equally confrontational 67-year-old Vietnam vet on a city bus in Oakland. After a series of misconstrued comments resulting in a racially charged argument, the provoked senior citizen ultimately snaps and delivers a beating so vicious and bewildering, the video gained over a million hits in the first 24 hours -- inspiring an outpouring of creative remixes and mashups.

Amid the online buzz, local news stations and citizen journalists tracked down the key players and both men appeared on radio and news programs to tell their side of the story, adding even more fodder for YouTube satirists and remixers. Raising issues of race, voyeurism, violence and generational inequities, subsequent spinoffs mythologize the bearded protagonist, now know as “Epic Beard Man,” and poise the eccentric senior as the hero who stood up to the disrespectful young hoodlum. For example: one video humorously portrays EBM as a mild mannered anime character, slowly pushed to his limits, while yet another version envisions him as a victorious combatant in the classic arcade game, Mortal Kombat.


8-bit Stories



Attracted by its simplicity, or perhaps more likely, nostalgia, artistic YouTube users are repurposing 8-bit imagery from old-school video games to create new art and to tell imaginative stories. Using classic games like Pac Man, Space Invaders, and Super Mario Brothers as their inspiration, creatives are appropriating the retro style by hacking, tweaking, and reprogramming outdated hardware. Due to the ubiquity of gamer culture, these 8-bit throwbacks appeal to a massive audience and enable creators to remix new ideas with classic memories.

While 8-bit musicians have been transforming games into music for sometime now, artists have only recently begun exploring the potential of using pixelated games to tell visual stories. Lately, there have been scores of videos uploaded to YouTube that endow video games with a more cinematic quality, inviting the viewer not to play, but to watch the game unfold. This newly introduced medium has been used for everything from satirizing pop culture to discussing gender roles, and has even been utilized as a wedding invitation.

The trend has even gone offline, inspiring individuals to recreate pixelated experiences with stop motion photography and analog tools, including Legos and Post-its.

Question #2

Take a national story/event that's dominating the headlines today and use YouTube videos to tell the story. Think about every angle of the story/event and how content on YouTube can provide a deeper understanding of the story through the lens of YouTube users, partners, and organizations on the site. Then ask yourself: would you put this story on TV if you were the producers of a national TV program?

On July 31, 2009, three young Americans were arrested and charged with espionage after crossing an unmarked Iranian border while hiking to a waterfall in the mountains of Iraqi Kurdistan.



It took over a week for the White House to obtain an official confirmation, but families of the three hikers were quick to meet with the press to reiterate the benign intentions of the backpackers and emphasize the cultural sensitivity of the three travelers.



The families also wasted no time in getting intimate photo montages of the young hikers on YouTube, humanizing them and putting them in a context with which even those unsympathetic to the situation could relate.







Hoping to further bolster the perception that the incarcerated hikers were nothing but fun-loving, adventurous kids on holiday, two videos clips were released depicting the hikers dancing around and goofing off. A fourth friend, who stayed home sick on the day of the hike, apparently filmed the videos.





In an interview with Al Jazeera, this fourth friend, Shon Meckfessel, vouches for their characters and relates the nature the hikers' trip to the waterfall. He explains that the four of them were studying Arabic and teaching English in Damascus when the group decided it would be a good idea to get out of town for a few days and see some sights.



During President Mahmoud Ahmadinejad’s first interview with American TV since his disputed election in June 2009, it became clear that the Iranian government planned on using the three US citizens as bargaining chips in its hostile relations with the United States.

[Video cannot be embedded - Link]

The mothers of the trio tried to reach out to Iran's Supreme Leader Ayatollah Ali Khamenei, with a recorded video message requesting the release of their children on humanitarian grounds. The Iranian authorities failed to respond.



Unlike the case of Laura Ling and Euna Lee, the two American journalists who were released from a North Korean prison last year in a high-profile rescue mission by former President Bill Clinton, the case of these three hikers has gained relatively little media attention.



In an attempt to raise awareness for their cause and put pressure on the Iranian government to free the hikers, an online video petition was launched encouraging people to upload video responses and form a digital narrative.



Leveraging YouTube as a political tool, the campaign received an outpouring of online support and released a mashup video aggregating of all the video petitions they received, including clips from Laura Ling and Euna Lee.

Question #3

Find 3 videos on YouTube that are under 10,000 views that you think will "go viral" in the next week and explain why you think so.

Kelsey Grammer on Right



Originally uploaded to YouTube on March 29th, this video laid dormant until Gawker picked it up on the afternoon of April 18th, nearly quadrupling the number of views in the first few hours – and that was on a Sunday. But I believe this clip has the potential to score many, many more views.

As an established trendsetting site, Gawker is known for breaking news. Based on my own experience working in the online publishing industry, I recognize that readership is typically at its highest on Mondays, as people are anxious to catch up on the news they missed over the weekend. If this can get highlighted on a higher traffic day on a similar site, the potential for more views is huge.

In addition to the opportunistic time of publishing, any controversial content in the video will also likely contribute to rapid dissemination. And while it’s common knowledge that Fox News doesn’t live up to its “fair and balanced” motto, never before has a cable channel attempted to advance a political agenda that so blatantly leans toward one side of the political spectrum. Liberals will be enraged, conservatives will be energized, and political blogs, both red and blue, will undoubtedly weigh in on the new network.

This particular video is also short, snappy, and has a message that many Americans feel is not being heard. Politics, boiled down into a soundbite, delivered by a celebrity: sounds viral to me.

Especially when compared to the slick media campaigns of the Obama administration and that of MoveOn.org, this new video represents a significant change in how the right is engaging with its advocates.


Saturday Night Live's Insane Clown Posse Parody



Last week, the Internet was abuzz with Insane Clown Posses’ strangely sentimental new music video, “Miracles.” The video was almost too ridiculous to need a parody, but Saturday night's edition of SNL keenly poked fun at the band’s bewildering video.

While it’s not uncommon for SNL sketches to gain hundreds of thousands of views in the wake of the weekly show, this particular parody most likely didn’t resonate with the majority of viewers watching the live broadcast - because they probably hadn't seen the original. But, when the SNL sketch is placed next to the original video online, the parody becomes a meme and takes on an entirely new meaning.

Despite the parody’s mass appeal when juxtaposed against the original, due to barriers brought on by contractual agreements between major media networks, it’s unlikely that the YouTube version will garner many views. Just in the time it took me to write these paragraphs, the link I intended on supplying was taken down due to infringement.

Yet, just because the video doesn’t get many hits on YouTube, doesn’t mean the video won’t go viral, as most users are platform agnostic and show little preference for where videos are originally seeded.


Broken Fingaz - Stop Motion Graffiti



While there is certainly no shortage of interesting stop-motion clips circulating around the web, this particular example rises above the rest due to the unique and fluid collaboration between artist, musician, and filmmaker. Immediately after clicking the video, the viewer is immersed in vibrant colors, funky beats and needs only wait 8 seconds to realize something much bigger is about to happen.

Following the massive popularity of a similar graffiti inspired stop-motion film by BLU, it seems entirely plausible that this video will also captivate the imagination of the Internet. Additionally, the video is easily digestible (just under two minutes) and ends on an energetic note, leaving the viewer visually stimulated and anxious to share the feeling.